Similar to it’s entertainment cousin, modern advertising relies heavily on CGI (Computer Generated Imagery) to promote and sell virtually any tangible or digital product. From network television spots to online marketing campaigns to the print medium in all its forms; CGI is widely used to introduce and sell specific products, promote content or services and create provocative imagery commonly seen in magazines and on billboards. For several examples of CGI used in network advertising, please enjoy such favorites as “Build it Bigger”, “Tyvek” or “Chrome Encounters” featured on my VFX favorites page foundhere.
Images courtesy of Post Modern & Impossible Pictures
